Answer 3

1. EQ
What is the best way to maximize profits in a small retail business?

2. Answer 3
Great customer service keeps the business's consistent customers, while bringing forth new ones by generating positive word-of-mouth

3. Three details to support your answer 3

• Decreases barriers to buying (ex. more likely to entice a hesitant buyer)

• Increase how often a customer buys from you

• Better/more customer loyalty 

4. Resources

• "What Is Customer Service?" Customer Service: Why It Is Important. ABN, n.d. Web. 01 Mar. 2015.

• Goltz, Jay. "How a Small Business Becomes a Big Business." Youre the Boss How a Small Business Becomes a Big Business Comments. NY Times, 22 Dec. 2010. Web. 26 Feb. 2015.

• Burke, Gerad. "How to Take Your Small Business into the Big Time."Marketing Donut. Atom Content Marketing, n.d. Web. 26 Feb. 2015.

5. Wrap up
Besides my first answer, I can say this is my strongest answer. I'm excited to research more for this especially since my mentor believes a strong customer relationship is what makes your business. Customer service is definitely one of the top 3 key factors when determining how well your business is going to do; will your customer service bring in more people, or disinterest new and old customers from coming back?